Set up your Facebook Page

Create and customize your Facebook Page to use with Constant Contact integrations for sharing content, posting ads, and collecting sign-ups through Facebook

By creating a Facebook Page, you can engage with your customers and supporters in a meaningful way by posting content to share, like, and comment on. It also lets you take advantage of our social media tools for advertising your organization, growing your list, and sharing your emails and events too! 

• Create your Facebook Page
• Use your Facebook Page with Constant Contact

New to social media? Social media can be overwhelming when you're starting out, but it doesn't have to be! We've put together some resources to help you get started with social media marketing.

Create your Facebook Page

Important: In order to make a Facebook Page for your organization, you first need to set up a personal Facebook account.

Your Facebook Page is connected to your personal Facebook account, so the "owner" of the organization should be the one creating the page. Once the page is created, you're able to designate other people to be 'page admins,' which allows them to create posts, respond to messages and comments, and edit the page, but doesn't give them access to the personal account associated with the page.

1. On your personal Facebook profile page, click the square menu sign in the upper right, and then click Page.
   
   
    
2. Give your page a name as you want it to appear to the public.
3. Select a category for your organization. You can only choose one, so choose the one that best describes you. If nothing seems to fit, try selecting a different page category because there are different options available in each category.
4. Add a description for your page.
5. Click Create Page.
   
   
    
6. (Optional) Add page details such as a website, email, location, or hours of business. You can also edit this information in the "About Page" menu.
   
   
    
7. Click Add Profile Picture. Your profile picture is the image that is associated with any posts or comments that you make from your page.
8. Click Add Cover Photo. Your cover photo is the large image at the top of your page. It should should show something about what your organization is or does.
9. Click Save.
   
   
    
10. From the "About Page" menu, click the pencil to Edit Page Info and provide some background information about your organization. Adding extra page categories, a link to your official website, and your hours makes it easier for your customers and supporters to find the information on your page when they need it, and helps return your Facebook page in web searches too.
    
    
     

Your  page is created and you're almost done! It's time to invite some friends to like your page and create a post to start getting your name out there.

Be a better marketer: Want to learn more? Here's everything you need to know about Creating a Facebook Business Page (That Actually Drives Results).

Use your Facebook Page with Constant Contact

Having a Facebook Page gives you access to great features that help you grow your list, expand your audience, and build your presence on social media.

• Social Posts and Monitoring - Create and share posts on Facebook and Instagram, then monitor and respond to the conversation through your Constant Contact account. You can even share your emails and events too!
• Facebook and Instagram Ads - Create ads on Facebook and Instagram to drive Facebook users to your webpage. You can target your ad audience based on location, age, gender, and interests, or you can create a Lookalike Audience based on the demographics of your current Constant Contact contacts.
• Facebook and Instagram Lead Ads - Create ads on Facebook and Instagram to generate new leads and grow your contact list. Ads can be targeted based on interest, age, gender, and location or based on the demographics of your current Constant Contact contacts.
• Social Media Icons - Use your emails to promote your new Facebook Page to your existing contacts by including a Facebook icon; just copy and paste the URL for your Facebook Page. We even have icons that help your contacts share your email on their Facebook page!
• Custom Landing Page - Choose the "Social Profile" template for a Custom Landing Page and add all your social media links, then share the URL in your Facebook profile to promote your entire web presence from one place!
• Sign-up Landing Page - Create a targeted sign-up form for your Facebook friends and link it in your Facebook profile.

Be a better marketer: Check out these ideas for promoting your new Facebook Page!

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Questions?