Subject line A/B test results

View the send, open, and click information for each version of a subject line A/B test

When you send a subject line A/B test, the content of your email doesn't change, but you're essentially sending two versions of your email - each with a different subject line. The reporting found on the Email Details page gives you a breakdown of the total sends, opens, and clicks for each version of your subject line, but then takes it a step further so that you can see the click-through distribution for each subject line.

Reviewing bounces for a subject line A/B test send is different than how you'd manage bounces for other types of email sends. Bounce information is accessed through the Email Details page, instead of directly from the Reporting tab.

• Review subject line A/B test overall results
• Review subject line A/B test bounces

Review subject line A/B test overall results

1. Click Marketing channels > Email.
2. (Optional) Click Status > Sent or Sending to help narrow your search.
3. Click on the name of your email.
   
   
    
4. Scroll down to the A/B Test Results section to see the total sends, opens, and clicks for each version of your subject line, including the winning subject line once it's declared. Click the hyperlinked numbers or View Report to see more detailed reporting for each version of your subject line.
   
   
    
5. Scroll down to the Click-Through Distribution section to see the unique clicks in each version of your email. Select the subject line you want to view from the drop-down. You can select from your A version, B version, or winning subject line. Click the hyperlinked numbers to see more detailed click reporting for each version of your subject line.
   
   
    
6. Scroll back to the top of the page and click Heat Map.
7. From the drop-down, select the subject line you want to view. You can select from your A version, B version, or winning subject line.
8. You’ll see the highlighted areas where your most clicked links are. Click on the heat map to see what URL is linked to the text or image. 
   
   

Use the winning subject line to help inform your next subject line, and consider using the information from your click-through distribution to further segment your contact list. Use the information from the click heat map to plan out your email design with more effective links.
 

Did you know? You can extend the reach of your email by sharing it to your Facebook, Instagram, or LinkedIn social media accounts. When you create a post, the A version of your subject line is shared so you don't have to wait for a winner to share on your social networks.

Review subject line A/B test bounces

To determine whether bounces resulted from your subject line A/B test email, review the reports for each subject line sent.

From the Email Details page:

1. Scroll down to the A/B Test Results section and click "View Report" for the first email version listed.
   
   
    
2. Select Bounced from the drop-down.
   
   
    
3. Review the email addresses that were sent this version of the email that bounced and why. Use the All types drop-down to filter by bounce type.
   
   

Repeat these steps for each version of the subject line A/B test in order to review all bounces that occurred. 

Questions?